Your personal information

This Privacy Policy applies to personal information we handle about subscribers to our publications (subscribers) visitors to our websites and digital publications, recipients of our other electronic communications, users of other services we may provide, and members of the public. It provides information about the personal information that we collect, and the ways in which we use that personal information.


Collection of personal and other information

Prime Creative Media collects both personal information and anonymous information.

Generally, we try to collect personal information directly from you, however sometimes we may collect personal information from publicly available records, information brokers and third parties.

may include name, contact details, information relating to your dealings with us, and interests and preferences in relation to our services and events. As a subscriber to our products, visitor to our websites and digital publications or recipient of our other electronic communications, or as an advertiser or other contact, you may submit personal details about yourself, including by email or online form. This personal information may be stored in our database.

From time to time, Prime Creative Media may invite you to participate in surveys or offer additional products or services related to those that you may already access. Your participation in any surveys will be anonymous to us and your answers will not be linked to you in any way, except where you consent to provide relevant contact information for purposes specifically stated within the survey, such as the offer of a prize or free product/service trial. If you express interest in any offer presented to you by Prime Creative Media and its associated entities, relevant contact information will be used solely for the purpose of fulfilling the offer. Subsequent use of any personal information will be subject to the terms and conditions associated with the specific provision of that product/service.

Your web browser automatically provides us with the type of browser you are using, when you visited our online or digital publications, your top level domain name (for example .com, .gov, .au, .uk etc), the address of the website that directed you here, your server’s IP address and which pages you viewed. We only use this information for statistical and internal purposes including improving the functionality of our website and digital editions.

If we are not provided with the personal information that we request, we may not be able to fully provide our services to you.


The purposes for which we collect, hold, use and disclose personal information

Unless required by law, Prime Creative Media will not use or disclose any of your personal information except in accordance with this policy. To the extent that Prime Creative Media obtains your personal information, it may use and disclose it in order to:

  • respond to your queries;
  • maintain our relationships with you and others;
  • administer our website;
  • personalise websites or publications for you;
  • enable your access to and use of publications and website services;
  • send to you publications or other products that you purchase or request;
  • supply to you services that you purchase;
  • send you statements and invoices;
  • collect payments from you.
  • compile our databases;
  • conduct research for our own internal marketing purposes within Prime Creative Media;
  • send you marketing communications, which may include communications in relation to other companies or divisions of Prime Creative Media, or products or services offered by those companies or divisions; and
  • partner with third party organisations in order to present to you products or services we believe may be of interest or benefit to you.

All our communications will contain suitable links to enable you to opt out of further communications, or you can email Prime Creative Media at

Where Prime Creative Media discloses your personal information to its partner organisations for these purposes, Prime Creative Media will use best endeavours to ensure that the organisation in question agrees that it will use your personal information in accordance with the terms of this Privacy Policy.


Anonymous information

We may use anonymous information collected from you for internal purposes including improving our products and services.

Some anonymous demographic information, including but not restricted to, age, location, gender, occupation and total net worth and assets may be provided to advertisers for the sole purpose of their designing advertisements for the website. All information disclosed in these circumstances will be de-identified and stripped of personal information. Your personal information will not be disclosed.


Prime Creative Media’s use of “cookies”

Prime Creative Media’s websites use cookies to manage user access and subscriptions. A cookie is a small text file that a server places on your hard drive to identify that subsequent requests to a site have come from the same user. Prime Creative Media uses cookies to ‘remember’ your browser between page visits.

The cookie records only your member identification number. After your initial log in to a website, Prime Creative Media recognises you as a member and, if your subscription is current, facilitates direct access to news stories. If the ‘cookie’ is not present, members will be asked to provide their login credentials (email address and password) on subsequent visits to subscriber-protected sections of websites.

Members who choose not to accept ‘cookies’ from any of Prime Creative Media’s websites can use the service by entering their email address and password at the beginning of each visit.

To view a sample of the content of Prime Creative Media’s cookies please contact us on


Storage and security of your details

Prime Creative Media will endeavour to take all reasonable steps to keep secure any information that it possesses about you.

Prime Creative Media encourages you to play an important role in keeping your personal information secure, by maintaining the confidentiality of any passwords and account details used on websites. It is your sole responsibility to maintain such confidentiality and Prime Creative Media will not be liable for any damage, loss or expense suffered due to such disclosure.


Other websites

Prime Creative Media’s websites may contain links to third-party websites. Prime Creative Media is not responsible for the privacy policies or practices of any such third parties.


Acts in the course of journalism

To the extent that Prime Creative Media carries on activities in the course of journalism (including investigating, preparing and publishing news, articles, reviews and current events), then its acts may be exempt from the requirements of the Privacy Act. However Prime Creative Media will deal with personal information in accordance with the privacy standards as set out by the Australian Press Council.


Your Right to Access and Amend Information about you

If you wish to seek access to or to request correction of any personal information we hold about you, please email us at We request that you provide us with as much detail as possible about the particular information sought in order to help us retrieve it. In certain circumstances, we may not be required by law to provide access to or to correct personal information. If that is the case, we will give you our reasons for that decision.

We take reasonable steps to make sure that the personal information we collect, use and disclose is accurate, complete and up-to-date.


Contact Us – Questions or Complaints

Prime Creative Media has an internal complaints process to deal with queries or concerns regarding our handling or disclosure of your personal information.

If you have any questions or complaints about this Privacy Policy or Prime Creative Media’s treatment of your personal information, please contact us at:

We will endeavour to:

  1. provide an initial response to your query or complaint within 48 hours; and
  2. resolve your query or complaint within 14 days.